Football is a big business and a handful of
millionaires now own the biggest footballing clubs in the world. Willie
Duncan raises the important question of who should own
and control clubs and argues that the cultural and political
history of Barcelona FC presents an alternative which can involve
the fans in the ownership of their team.
On
May 27 2009, in one of the world's most romantic Cities, the
world's most romanticised football club enjoyed the finest hour
of its long, illustrious history. As FC Barcelona's players
accepted the applause of their adoring fans in Rome, the
magnitude of what they had achieved in footballing terms began to
sink in. They had just become the first Spanish club in history
to win all 3 major honours in one season - the UEFA Champions
League, the Spanish League Championship and the Spanish Cup -
scoring an incredible 156 goals on the way. Although there is no
doubting that the "Class of 2009" is a special
footballing side, to many in Spain, particularly in Catalonia,
they are much more than that. FC Barcelona (FCB), are regarded by
many to be one of the most important cultural, social and
political institutions in Spain today. Indeed, the club's motto
proudly boasts that FCB are "Mes Que Un Club" - more
than a club. What is it about FCB, though, that makes them
"Mes Que Un Club"?
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One of the most distinguishing features, whilst not entirely unique, of FCB is the club's ownership structure. FCB has over 150,000 members, known as "socios", who all pay a relatively small amount of money and, in return, are granted part ownership of the football club. Whilst it is easy to pour scorn on such a structure, the individuals genuinely believe that they have a significant say in the way that FCB is run. In turn, FCB aim to keep ticket costs low to reward the socios. As a consequence of this structure, FCB is regarded as one of the most democratic, accountable clubs in the football world. For example, the current FCB President was elected to the position for a 5 year term during a campaign which bore close resemblance to a full-scale General Election. There are live, televised debates between Presidential candidates and, in fact, candidates pay for television commercials to support their candidacy so seriously is such an election taken. If the socios are unhappy with a president mid-term, there is an opportunity to have he or she replaced. In fact, in the summer of 2008, FCB President Joan Laporta faced a no confidence vote but the socios fell just short of the 66% required to force an election. Despite that, no fewer than 8 FCB directors felt that they should resign and that was down to pressure from the socios. |
Another aspect of FCB's business that makes
them stand apart from most of the footballing world is their
attitude towards shirt sponsorship. Whilst most clubs are paid
vast amounts by local or international companies to have their
name emblazoned on the club shirt, FCB is different. From their
foundation in 1899, FCB continuously rejected the overtures of
sponsors believing that no organisation was "worthy" of
being associated with FCB. That changed in 2006 but even when FCB
agreed to its first shirt sponsor, it was a unique agreement. In
July 2006, FCB agreed a deal with UNICEF that will see the
Catalan club donate $1.9bn (US) over 5 years which has been
earmarked for use in support for development programs and the UN
Millenium Goals project. Additionally, as part of the agreement,
FCB will donate $1.5m (US) per year to UNICEF - thus FCB are, in
fact, paying UNICEF to sponsor FCB.
However, what is clear is that it is the history of FCB more than
any other factor which gives the belief to its members that it is
"Mes Que Un Club". To its members, FCB is a symbol of
freedom for Catalans. FCB's stadium, the Nou Camp, was seen as a
centre of resistance to the brutal Franco regime. It was a venue
where Catalans could speak out against Franco and be assured of
safety in numbers and, as such, in the 1930s, FCB became a
primary opponent of anti-Catalan legislation. Just one month
after the start of the Spanish Civil War, FCB president Josep
Sunyol, a left wing figure, was murdered by Franco's soldiers and
in 1938, the club offices were bombed by fascists. Soon
afterwards, the club was under fascist control and the club,
suffering from a diminishing membership, was in turmoil.
After the Spanish Civil War ended, the Catalan language and flag
was banned. As a result, the club was forcibly renamed Club de
Futbol Barcelona and the Catalan flag was removed from the club
badge. The badge and name were eventually restored in 1974.
Inspite of these difficulties, FCB's supporters offered small,
defiant gestures of resistance. One such example was when fans
left the stadium on foot and refused to catch trams in solidarity
with a tram strike taking place in Barcelona. For reasons such as
this, FCB is widely regarded by many progressive Spaniards as a
staunch defender of freedoms and civil rights.
By no stretch of the imagination are FCB a beacon of revolution
in a footballing world dominated by capitalists. Football is big
business and FCB are no exception. For example, FCB are official
partners with many multi-national conglomerates such as Nike and
Coca Cola - names which raise moral and ethical questions.
However, inspite of that, when you consider the democratic
structures in place, FCB certainly compares favourably to other
large football clubs like AC Milan (Silvio Berlusconi), Chelsea
(Roman Abramovic) and Manchester United (Malcolm Glazer) with
their unaccountable owners. When you consider this, added to
FCB's unique attitude to shirt sponsorship and remarkable
anti-fascist history, it is no surprise that many regard FCB as a
left-leaning football club. Even less surprising is that the fans
regard FCB as Mes Que Un Club.
When considering the importance of FCB as a social and political
establishment, we should remember that the history of FCB
provides an important, positive and progressive message that
should not be overlooked purely because it has come from the
world of sport.